Inside your Facebook Advertising dashboard, in the lefthand sidebar, there is an option for ‘Conversion Tracking.’It’s important, so that you can track who converts from your ads, both from a data side and also from an advertising side.

We want to make sure that our ads are working, and we also want Facebook to know who converted so they can send us more traffic!

You see, Facebook has an option in the Ad Platform for ‘Conversions,’ which means they’ll send you highly qualified traffic, who they think will convert, and you’ll pay per CONVERSION.

That means that Facebook will ONLY show your ad to the people who they think will convert, based on who has converted in the past…

You still pay, even if no one converts, but it’s a way to significantly lower your cost per lead, once 25 or so people are in this conversion pixel!

So, let’s start setting it up…

Go to your Facebook Ads Dashboard:

In the left sidebar, click on ‘Conversion Tracking.’

Then, proceed to the next step!


Now, hit the ‘Create Pixel’ button on the upper right…


From the dropdown, select the type of conversion you’ll be tracking.

In our case, for list building, we’ll choose ‘Leads.’


Now, give your pixel a name!

This will help you identify it in your list of pixels, and we’ll be attaching it to the FB ad itself in a few steps…


Awesome, we just created the tracking pixel.

Now, let’s hit the “View Pixel Code” button so we can put it in on our website…


Here’s the code that you need to put on your website…

For now, just copy and paste it into a text file or somewhere on your computer.  We’ll place the code here in a minute..


And here, we have a list of pixels for our account…

Notice how the new one, “Leads – VSL Optin” is not active yet.  That’s because we haven’t placed it on our thank you page!

We’ll get to that in a minute…


The last thing we need to do is place our conversion pixel on our thank you page – so we can track which ad is sending sales!

To do that, go into the code of your Thank You Page, and paste the conversion pixel that Facebook gave you above the closing </head> tag…